of consumers unliked a brand on Facebook. According to The Nielsen., over 32 of the over-50 generation is actively engaged online and interacting with brands and marketing at a level that far exceeds every other generational cohort. The more complicated answer is that boomers are just as media-savvy maybe even more so as younger generations. The goal to unlocking the Boomer generation is to leave the clever pricing schemes and other tactics many marketers have used over the last decade or two at the door, and approach them based entirely on marketing fundamentals. In reality, the opposites of these are true - coupons are incredibly popular among affluent folks and millennials (not to mention every other demographic and they don't even have to be printed out anymore, so keep your scissors in the junk drawer. Retailers plan to provide offers/discounts exclusively for mobile app users in 2018 to positively affect sales growth ( RetailMeNot ) 72 of Baby Boomers would shop online more if it were easier to use coupons ( prri ) 28 of parents with school-age kids plan. Hawk Incentives ) 62 of loyal consumers watch for or take advantage of rebates from their favorite brand or store. Hawk Incentives ) 86 of consumers reporting annual household earnings of 200,000 or more said they look for deals (. 1 source used to find coupons in the past 30 days, cited by 61 of adults who used coupons ( NAA ) 56 of those looking for deals feel they are overcharged to begin with if the manufacturer offers a coupon ( GfK ) Emails. Well start with the simple answer: Boomers are highly susceptible to a good value proposition and love to be told about products that fit their needs. Hawk Incentives ) 85 of consumers with reported annual earnings between 100,000 and 149,000 said they look for deals (.
17) would choose free shipping as their top choice for an exclusive offer ( Kelton ) 40 of consumers would prefer to opt-in to a promotion or exclusive offer than have brands use information they willingly provide on social media (13) or their activity. Adults said theyd visit a restaurant new to them if they received a refer a friend discount ( YA ) More than one in three restaurant goers check out potential deals before choosing where to eat ( RetailMeNot ) 59 of customers choose a restaurant. How do you appeal to Boomers through email? While this contributed an additional 47 in paperless coupon redemption, that category still made up less than 12 share points of all coupons redeemed last year ( NCH Marketing Services ) Coupon redemption was down compared to 2014 ( Inmar ) 321.3 billion manufacturer-funded coupons. Posted in, behavioral Marketing, Industry Insight 0 comments, the way to a Boomers wallet is through their mailbox just not the one at the end of their driveway. As a demographic that pre-dates the Internet, Baby Boomers have historically been targeted through direct mail, television and radio advertising. More than with any other demographic, this is where social can really pay off. Enjoy this collection of coupon stats, which we plan to keep extreme usenet coupon 25 updated with the most current and relevant research on an ongoing basis. Hawk Incentives ) 89 of consumers name price as a top factor affecting their purchasing decisions (. Keep this in mind, and youre well on your way to a successful campaign. Consumers surveyed would like to receive immediately redeemable discounts pushed to their phones while in-store ( Mood Media ) 67.S.
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